Facebook Advertising

Just take a walk down the memory lane and try recollecting what was Facebook like 8 or 9 years ago. And look what Facebook is now. Too many features. Too many innovation, which is why I believe, Facebook is the #1 Social Networking Site in the whole wide world.

Lets take a look at  some statistics of Facebook:

1.49 Billion Monthly active users worldwide which is pretty huge!

13% increase in the monthly active users 

48% of Facebook users belonging to the age group of 18-34 years check Facebook as soon as they wake up. Some of you reading this blog might be a few of this sub-set

54% of Facebook Users access Facebook via there cell phones

When it comes to posting updates for your brand on Facebook there are some time slots which work the best. Also when you are planning for a brand make sure you incorporate several content baskets such as quotes, facts, questions and likewise.

Following are some stats which define which content baskets get maximum engagement:

Quotes fetch you 26% more likes and 19% more shares

Question posts get you 100% comments

Using emoticons or smileys brings 33% more comments.

Pictures/Photos bring in 42% more interaction

And just like I stated there are few time slots which work the best.

Posts which are published in the time span of 10-11 pm brings in 84% more engagement

If you follow multiple post policy for your brand property, then make sure you have a time span of 4-5 hours between 2 updates

When it comes to posting recipes, kitchen hacks or tips post them on weekends

When it comes to fashion brands 8pm to 1am work the best

Gone are the days when brands just used to rely on organic updates. Facebook advertising plays an integral part in the Social Media Marketing of brands.

Following are some types of Facebook Advertising:

Post Engagement: Ads to draw in engagement

Page likes: Ads run to fetch likes on the page

Click to Website: Ads run to send people to the website

Website Conversion Ads

Video View ads to bring in maximum views on the video

App Installs to your cell phone or on your desktop

App Engagement: Get people to use your app

When it comes to Advertising on Facebook following are the aspects which are to be considered

Extensive yet precise targeting is what Facebook has to offer you. Not just geographically but you can also target based on the interests of the Audience you need to tap.

For Example, If I wish to target housewives I can particularly select interests like the best TV shows, Chefs, Movies. So depending on the audience I need to target I select the interests.

Before promoting, examine the organic performance of a post. The post which works the best, the one which gauges maximum engagement should be promoted.

If you have a budget of INR 100, invest INR 15 just to get in some reach to the ad creative. Invest the rest INR 85 to bring in engagement. However target 2 to 3 categories of interests. One ad specifically targeting Daily Soaps, other ad targeting chefs, when it comes to targeting women.

Select which one performs better then top-up some budget on the same.

Also design you ads with smartphone in mind

When it comes to Facebook Advertising, they have a rule where in you cannot include more than 20% Text. Well this text counts in the text in your logo, text on your pack shot. So all these are to be kept in mind while you design a creative which is to be promoted.

Follow this link to check whether your creative fits in the 20% policy for the ad creative

https://www.facebook.com/ads/tools/text_overlay

Just a quick tip, make sure you always include Call To Actions in the status. Make bit.ly such that you can track the number of people who clicked on the link and got directed to the website.