E-Mail Marketing

Like it is always said these days, this is the era of digitalization. You come across advertisements or some or the other form of marketing on media channels. But what I prefer the most and what I recommend to my clients and my personal favorite - E-Mail Marketing.

E-mail marketing still remains a key element when it comes to media mixes in my media plans.

Here are a few pointers why I prefer e-mail marketing:

If I plan to advertise any product on any of the broadcast media or say OOH for that matter, the commercials will be extensive. But if I am low on budget, and at the same I am looking for a media channel which will take me to my target audience, then E-mailers work absolutely great. To create e-mailers I don't need to invest on printing or on postage. All you need to do is shoot bulk e-mailers, off course with right planning.

Other major advantage of E-mailers is that it gives you the option of targeting the audience you aim to reach. I might want to reach frequent flyers or people who love shopping home decor online. I can specifically reach out to them with choosing in the perfect database. Reaching out to the accurate target audience or potential target is the main objective of any marketing campaign. If that is achieved, your job is half done.

When you shoot e-mailers, it helps you create brand awareness and exposes your target audience to the brand. E-mail marketing when done with strategic planning and proper execution will work wonders to create awareness for your brand.

Gone are the days when you could check your emails only on your desktops. Now you have a mobile phone handy. I can always browse through mails while I am travelling, when I am at work or when I am dining at a restaurant. So basically what is intended here is that the ease of accessibility, what is the key essential for your target audience.

E-mailers are very easy to share as well. If I come across an E-mailer from E-commerce site which really is interesting, all I need is to just click a button which will forward the mail to my acquaintance.

Another key advantage of E-mail marketing is that the results are measurable. Analytics is always there are your rescue to present the precise report. While the numbers from the other marketing channels are ambiguous, you can easily deduce the delivery rate, click through rate, the conversion rate for the campaign conducted.

 Just few tips what you need to keep in mind when you are planning for E-mail Marketing.

According to my experience, E-mails targetting B2B marketing should be deployed on week days. However when it comes to fashion brands, online shopping sites even weekends work great.

If you happen to schedule a deployment on monday, schedule it for the second half of the day. People are generally equipped on mondays after enjoying their weekend.

You need to select the type of the E-mail campaign depending on the goal you intend to achieve.

If you aim to create Brand Awareness then Cost Per Mail Campaign
If you aim to fetch clicks on your E-mailers then Cost Per Click Campaign
And if you intend to generate leads then Cost Per Lead Campaign

So in short what I intend to say is, E-mail marketing is the must.
In today's digitalized world E-mail marketing is the tool which will drive your business to success. Planned and strategic approach, a hard hitting message and proper direction is all you need to have a successful and efficient E-mail marketing campaign.