Whenever a particular advertisement generates a qualified lead or generates an direct order only then that particular advertisement is called as an direct advertisement.
In this blog I will elaborating the direct marketing tools which are effective to generate potential leads or to stimulate orders.
1. Telemarketing:
Telemarketing is the largest direct marketing tool used by consumer and business products. Telemarketers make use of the latest technologies including hardware and software, database, call centers. Telemarketing activity is thoroughly planned and well executed. It is strategised in such a way that the person who is called by the telemarketing company is a potential customer of the firms target group. There is a personal interaction, though not face to face and also an attempt to satisfy the needs of the consumer. Telemarketing is used as a part of the integrated marketing communications programme. It is rarely used as a stand alone medium by the direct marketers.
2. Direct Mail Marketing:
Direct mail marketing particularly includes personally addressed mails of brochures or leaflets. Direct mailers are sent extensively by apparel stores or jewellery store.
Example: Garden Vareli sends out mailers during their sales which consists a message stating, carry this mailer to the sale venue and get a certain amount of discount.
2.1 Individual Mailers: These mailers particularly talk only about a certain product in detail. It carries all the specifications which a buyer might want to refer. Particularly used by mutual fund companies or by computer software package.
2.2 Catalogs: Catalogs are the widely used category by both, consumer goods and B2B marketers . Catalogs usually consists the line of the merchandise.
3. Direct Response TV:
A direct response TV commercial is more or less like the TV commercials. However DRTV commercial asks for an immediate action from the individuals. While the TV commercials aim to target the mass market, DRTV is targeted only to a specialized target audience. It also consists of a telephone number which encourages the prospects to place orders or seek detail about that particular product.
4. Direct Response Print Media:
In this particular medium a print ad is placed in a magazine or in a newspaper. It usually includes at least one reply mechanism in it.
5. Direct Response Radio:
Since majority of people spend most of their time travelling, where TV viewing is not practical. At this times Direct response radio proves to be an effective medium. Earlier radio was not considered as a strong direct marketing medium. However due to the ability to reach the segmented audience with utmost precision majority of the direct marketers make use of direct response radio.
6. Database marketing:
Database marketing particularly includes individually addressable marketing media channels to deliver highly targeted offers to customers and prospects.Firms can stay close to their target market by compiling and keeping a permanent record of all customer and prospect communications. It helps to improve future contacts and makes realistic planning of marketing activities possible.
In this blog I will elaborating the direct marketing tools which are effective to generate potential leads or to stimulate orders.
1. Telemarketing:
Telemarketing is the largest direct marketing tool used by consumer and business products. Telemarketers make use of the latest technologies including hardware and software, database, call centers. Telemarketing activity is thoroughly planned and well executed. It is strategised in such a way that the person who is called by the telemarketing company is a potential customer of the firms target group. There is a personal interaction, though not face to face and also an attempt to satisfy the needs of the consumer. Telemarketing is used as a part of the integrated marketing communications programme. It is rarely used as a stand alone medium by the direct marketers.
2. Direct Mail Marketing:
Direct mail marketing particularly includes personally addressed mails of brochures or leaflets. Direct mailers are sent extensively by apparel stores or jewellery store.
Example: Garden Vareli sends out mailers during their sales which consists a message stating, carry this mailer to the sale venue and get a certain amount of discount.
2.1 Individual Mailers: These mailers particularly talk only about a certain product in detail. It carries all the specifications which a buyer might want to refer. Particularly used by mutual fund companies or by computer software package.
2.2 Catalogs: Catalogs are the widely used category by both, consumer goods and B2B marketers . Catalogs usually consists the line of the merchandise.
3. Direct Response TV:
A direct response TV commercial is more or less like the TV commercials. However DRTV commercial asks for an immediate action from the individuals. While the TV commercials aim to target the mass market, DRTV is targeted only to a specialized target audience. It also consists of a telephone number which encourages the prospects to place orders or seek detail about that particular product.
4. Direct Response Print Media:
In this particular medium a print ad is placed in a magazine or in a newspaper. It usually includes at least one reply mechanism in it.
5. Direct Response Radio:
Since majority of people spend most of their time travelling, where TV viewing is not practical. At this times Direct response radio proves to be an effective medium. Earlier radio was not considered as a strong direct marketing medium. However due to the ability to reach the segmented audience with utmost precision majority of the direct marketers make use of direct response radio.
6. Database marketing:
Database marketing particularly includes individually addressable marketing media channels to deliver highly targeted offers to customers and prospects.Firms can stay close to their target market by compiling and keeping a permanent record of all customer and prospect communications. It helps to improve future contacts and makes realistic planning of marketing activities possible.
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