Well, in my previous blog I had mentioned I will be writing about the types of the ad agencies. It took me some while to get my hands on this blog.
This blog is about the types of the ad agencies and the functions they undertake.
When it comes to agencies there are some who know from alpha to omega, while some are the ones who specialize in a peculiar area and serve only the service they specialize in.
Let's take a look at the type of the ad agencies:
Well when I mean full service ad agencies they are giants of the advertising world. The ones who cater from alpha to omega. Full service ad agencies are the ones who not only create but also promote the creatives. So basically right from development of the concept with thorough brain storming, to fine execution to proper media placement is what full service media agencies do.
These agencies have multiples departments like the client servicing, account planners, creative, media planners and buyers, production. Well these agencies don't come cheap. They have teams assigned for specific accounts who manage start to end execution of these accounts.
While there are giants like Full service ad agencies, there is also a presence of the cognoscenti's!
The ones who are frequently referred as the creative boutiques or most commonly referred as the " A LA CARTE"
There are some agencies who specialize in advertising special category.
Some specialize in advertising products, where the aim is to introduce the product in the market or to create a demand for a particular product in the market. Some specialize in Institutional Advertising. Here the aim is creating a positive image of the institution. Also another type of advertising is Advocacy advertising. This advertising agencies particularly work for a specific cause like polio vaccination which is supported by government or by non profit organization.
Some agencies specialise to work for certain specific industries like hospitality, travel, banking, education and likewise. If a business is large, falls in niche then Industry expertise agency will be an appropriate agency to advertise the offerings of the business.
This blog is about the types of the ad agencies and the functions they undertake.
When it comes to agencies there are some who know from alpha to omega, while some are the ones who specialize in a peculiar area and serve only the service they specialize in.
Let's take a look at the type of the ad agencies:
- Full Service Ad Agencies:
Well when I mean full service ad agencies they are giants of the advertising world. The ones who cater from alpha to omega. Full service ad agencies are the ones who not only create but also promote the creatives. So basically right from development of the concept with thorough brain storming, to fine execution to proper media placement is what full service media agencies do.
These agencies have multiples departments like the client servicing, account planners, creative, media planners and buyers, production. Well these agencies don't come cheap. They have teams assigned for specific accounts who manage start to end execution of these accounts.
- Specialty Ad Agencies:
While there are giants like Full service ad agencies, there is also a presence of the cognoscenti's!
The ones who are frequently referred as the creative boutiques or most commonly referred as the " A LA CARTE"
- Creative agencies who work for print and television ads- right from the concept. Their forte' is only developing the creatives and not in the media buying or in media placement.
- Media Buying agencies are the ones who specialize the media planning and media buying activities. They are the ones who conduct an extensive research to figure out which media channel should be used to the reach to the target audience in an effective way.
- Digital and social media agencies are the ones who specialize in Internet marketing. They special on running campaigns on social media platforms, create websites, run search and display ad campaigns.
- Category expertise:
There are some agencies who specialize in advertising special category.
Some specialize in advertising products, where the aim is to introduce the product in the market or to create a demand for a particular product in the market. Some specialize in Institutional Advertising. Here the aim is creating a positive image of the institution. Also another type of advertising is Advocacy advertising. This advertising agencies particularly work for a specific cause like polio vaccination which is supported by government or by non profit organization.
- Industry Expertise Agencies:
Some agencies specialise to work for certain specific industries like hospitality, travel, banking, education and likewise. If a business is large, falls in niche then Industry expertise agency will be an appropriate agency to advertise the offerings of the business.
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